A neophyte guide to understanding keywords

February 08, 2010

photo credit: Search Engine People Blog

What’s a keyword?

Keywords (or keyphrases) are the words people type in the Google box to find something specific on the web.

Why do I care?

Let’s say you run a daycare centre in Toronto. A searcher types “Toronto daycare centre” in the search box, and you just happen to have this phrase on your site. Read more